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The results were outstanding—while the target reach/views stood at 18.9M, the campaign exceeded expectations, achieving 26.9M views, a 42% increase over projections. The engagement rate hit 5.86%, and with a cost per view (CPV) of just $0.004, the campaign successfully resonated with audiences, solidifying inDrive’s position as a brand that goes beyond just rides—it creates stories.
In Pakistan, millions of children grow up without a proper place to play. The streets become their playgrounds, where bottle crates turn into wickets and wooden planks serve as bats. They play in unsafe spaces, dodging traffic instead of fielders, with no access to real sports facilities. Their passion is limitless, but opportunities are not. Without the right support, countless dreams fade away before they even begin.
Leveraging effective PR communication, key opinion leaders and influencers were engaged to advocate for HANDS, helping to create awareness and generate support from a wider audience. The impact was phenomenal—donations surpassed targets by 60%, while the campaign garnered an impressive 100 million views. By blending storytelling with strategic execution, HANDS didn’t just raise funds—it reinforced its mission of transforming lives, one empowered individual at a time.
The shift to Dynamic Product Feed Ads, coupled with behavior-based targeting, delivered remarkable results. Cole Haan experienced a 95% decrease in customer acquisition cost (CPA), significantly improving cost efficiency. Additionally, the brand achieved an 80% increase in ROAS, maximizing the value of every dollar spent on advertising. The data-driven approach not only boosted conversions but also created a more personalized and engaging shopping experience for users. By optimizing creatives and leveraging product data effectively, Cole Haan successfully turned a costly marketing challenge into a high-performing, scalable strategy for sustained growth.
Atnr tackled the challenges with the insight that Pakistani homemakers seek variety, not limitations. The campaign's big idea—Be More with a Creamy Twist—came to life through a DVC showcasing Dayfresh Dairy Cream’s versatility across diverse recipes and moments. The ad subtly highlighted the twist-cap USP while delivering a deeper message of empowerment and breaking gender norms, featuring confident home bakers and men actively participating in the kitchen.
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We wanted to position KraveMart as more than just a delivery app as a part of these everyday routines. By building a campaign around real, relatable household moments, we introduced the idea of “Aapke Ghar Ka Superstore.” With over 7500 items delivered in just 30 minutes, KraveMart steps in exactly when it’s needed most.
Despite entering a highly competitive market, NERV quickly captured its share. It achieved 57.8% net sales (Rs 24.87 million) of its total sales (Rs 43.08 million), demonstrating strong demand and customer retention.With a net order fulfillment rate of 62%, delivering 3,207 net orders out of 5,175 total orders, NERV proved its ability to convert interest into sustained sales. Through bold positioning and sharp execution, Faster transformed NERV into more than just a product—it became a movement. While competitors focused on specifications, NERV emphasized style and confidence, ensuring its message stood out in a crowded market.
The results spoke volumes. With an ultra-low $0.02 cost per view (CPV), the campaign amassed 2 million views, demonstrating high audience engagement. Brand searches surged by 233%, reflecting a significant shift in public interest and acceptance. By embracing storytelling and digital influence, Pulse not only increased visibility but also contributed to a broader cultural shift—proving that even the most challenging topics can find a voice when communicated the right way.
The campaign exceeded all expectations, delivering outstanding results with expected reach of 8.55 lakh and 3,464,533 actual reach and total of 11M+ total impressions on Mystery Box. One of the biggest challenges was countering negative sentiment and generating excitement around the mystery box. This was achieved by: - Creating FOMO (Fear of Missing Out) through influencer content that emphasized the limited availability of the boxes. - Employing area-specific targeting to reach high-potential consumers and drive conversions. By executing an integrated, data-driven strategy, Lipton successfully reshaped consumer perception and reinforced its brand relevance. The campaign not only drove awareness but also transformed curiosity into tangible action, proving that when it comes to tea, everyone wants a little extra!
The initiative delivered outstanding performance, driving measurable business impact. Brand awareness surged by 77%, significantly enhancing visibility and audience engagement. Conversion rates increased by 106%, reflecting a strong shift in purchase intent. Most importantly, a 5x ROAS was achieved, directly translating marketing investment into revenue growth. Kate Spade evolved from a brand into a cultural symbol of self-confidence and bold femininity in Saudi Arabia, reinforcing its market position with data-backed success.
