Every South Asian home faces the same daily struggles — an empty fridge just before guests arrive, snacks suddenly out of stock, or dinner missing that one last ingredient. These small but frustrating moments are a part of everyday life. Most of the time, families have to rely on someone to run out and fix it at the last minute.

We wanted to position KraveMart as more than just a delivery app as a part of these everyday routines. By building a campaign around real, relatable household moments, we introduced the idea of “Aapke Ghar Ka Superstore.” With over 7500 items delivered in just 30 minutes, KraveMart steps in exactly when it’s needed most.