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We wanted to position KraveMart as more than just a delivery app as a part of these everyday routines. By building a campaign around real, relatable household moments, we introduced the idea of “Aapke Ghar Ka Superstore.” With over 7500 items delivered in just 30 minutes, KraveMart steps in exactly when it’s needed most.
Atnr tackled the challenges with the insight that Pakistani homemakers seek variety, not limitations. The campaign's big idea—Be More with a Creamy Twist—came to life through a DVC showcasing Dayfresh Dairy Cream’s versatility across diverse recipes and moments. The ad subtly highlighted the twist-cap USP while delivering a deeper message of empowerment and breaking gender norms, featuring confident home bakers and men actively participating in the kitchen.
Leveraging effective PR communication, key opinion leaders and influencers were engaged to advocate for HANDS, helping to create awareness and generate support from a wider audience. The impact was phenomenal—donations surpassed targets by 60%, while the campaign garnered an impressive 100 million views. By blending storytelling with strategic execution, HANDS didn’t just raise funds—it reinforced its mission of transforming lives, one empowered individual at a time.
