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The initiative delivered outstanding performance, driving measurable business impact. Brand awareness surged by 77%, significantly enhancing visibility and audience engagement. Conversion rates increased by 106%, reflecting a strong shift in purchase intent. Most importantly, a 5x ROAS was achieved, directly translating marketing investment into revenue growth. Kate Spade evolved from a brand into a cultural symbol of self-confidence and bold femininity in Saudi Arabia, reinforcing its market position with data-backed success.
The campaign exceeded all expectations, delivering outstanding results with expected reach of 8.55 lakh and 3,464,533 actual reach and total of 11M+ total impressions on Mystery Box. One of the biggest challenges was countering negative sentiment and generating excitement around the mystery box. This was achieved by: - Creating FOMO (Fear of Missing Out) through influencer content that emphasized the limited availability of the boxes. - Employing area-specific targeting to reach high-potential consumers and drive conversions. By executing an integrated, data-driven strategy, Lipton successfully reshaped consumer perception and reinforced its brand relevance. The campaign not only drove awareness but also transformed curiosity into tangible action, proving that when it comes to tea, everyone wants a little extra!
The results were outstanding—while the target reach/views stood at 18.9M, the campaign exceeded expectations, achieving 26.9M views, a 42% increase over projections. The engagement rate hit 5.86%, and with a cost per view (CPV) of just $0.004, the campaign successfully resonated with audiences, solidifying inDrive’s position as a brand that goes beyond just rides—it creates stories.
In Pakistan, millions of children grow up without a proper place to play. The streets become their playgrounds, where bottle crates turn into wickets and wooden planks serve as bats. They play in unsafe spaces, dodging traffic instead of fielders, with no access to real sports facilities. Their passion is limitless, but opportunities are not. Without the right support, countless dreams fade away before they even begin.
Atnr tackled the challenges with the insight that Pakistani homemakers seek variety, not limitations. The campaign's big idea—Be More with a Creamy Twist—came to life through a DVC showcasing Dayfresh Dairy Cream’s versatility across diverse recipes and moments. The ad subtly highlighted the twist-cap USP while delivering a deeper message of empowerment and breaking gender norms, featuring confident home bakers and men actively participating in the kitchen.
Despite entering a highly competitive market, NERV quickly captured its share. It achieved 57.8% net sales (Rs 24.87 million) of its total sales (Rs 43.08 million), demonstrating strong demand and customer retention.With a net order fulfillment rate of 62%, delivering 3,207 net orders out of 5,175 total orders, NERV proved its ability to convert interest into sustained sales. Through bold positioning and sharp execution, Faster transformed NERV into more than just a product—it became a movement. While competitors focused on specifications, NERV emphasized style and confidence, ensuring its message stood out in a crowded market.
