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The results were outstanding—while the target reach/views stood at 18.9M, the campaign exceeded expectations, achieving 26.9M views, a 42% increase over projections. The engagement rate hit 5.86%, and with a cost per view (CPV) of just $0.004, the campaign successfully resonated with audiences, solidifying inDrive’s position as a brand that goes beyond just rides—it creates stories.
In Pakistan, millions of children grow up without a proper place to play. The streets become their playgrounds, where bottle crates turn into wickets and wooden planks serve as bats. They play in unsafe spaces, dodging traffic instead of fielders, with no access to real sports facilities. Their passion is limitless, but opportunities are not. Without the right support, countless dreams fade away before they even begin.
The shift to Dynamic Product Feed Ads, coupled with behavior-based targeting, delivered remarkable results. Cole Haan experienced a 95% decrease in customer acquisition cost (CPA), significantly improving cost efficiency. Additionally, the brand achieved an 80% increase in ROAS, maximizing the value of every dollar spent on advertising. The data-driven approach not only boosted conversions but also created a more personalized and engaging shopping experience for users. By optimizing creatives and leveraging product data effectively, Cole Haan successfully turned a costly marketing challenge into a high-performing, scalable strategy for sustained growth.
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We wanted to position KraveMart as more than just a delivery app as a part of these everyday routines. By building a campaign around real, relatable household moments, we introduced the idea of “Aapke Ghar Ka Superstore.” With over 7500 items delivered in just 30 minutes, KraveMart steps in exactly when it’s needed most.
